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When we talk about health and fitness goals, the conversation is almost always centered around change: how to lose weight, how to gain muscle, how to get leaner, fitter, stronger. But what rarely gets talked about—despite being one of the most important and difficult parts of the journey—is how to maintain those results once you get there.
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What if the root cause of America’s health crisis isn’t just personal choice—but failed policy? Every day, millions of Americans are sold a version of “health” that keeps them trapped: ultra-processed food on every corner, chronic stress normalized, and pharmaceutical dependence framed as the only way forward. We’re told to “eat better” and “exercise more,” […]